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Bally’s corporation adds a new revenue source

That Bally’s corporation is no stranger to finding gaps in the market comes to no surprise. Well, at least for those who follow the US online gambling developments. For instance, Bally’s is not only at the forefront in offering brick and mortar establishments. As they also are well-positioned as an online entertainer too. With verticals, including all from sports betting to video slots. And the rapidly growing daily fantasy sports, or DFS vertical as well. In other words, their 16 casinos in 11 state’s land-based presence echo online as well, to a certain degree. But we also feel obliged to mention that. Bally’s also has a first-in-class B2B sports betting platform. This is alongside a free-to-play platform as well. What we try to convey. Ballys doesn’t turn its back towards new and somewhat out-of-the-box initiatives. In fact, the overall corporation seemingly embraces the challenges it brings. Read more about Bally´s and AVP.

Bally´s and AVP

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The new addition to Bally’s

Back on point, and Bally’s brand new business adventure, namely, the Association of Volleyball Professionals (AVP). Yes, Bally’s are, from this day forward, the acquired owner of the AVP and its assets. This includes the AVP America promoter agreements and its trademarks. But also any membership revenue streams. Plus, the complete digital photo and video library alongside the management systems. And as Bally’s are all for omni-channel growth. The industry big-hitter plans to launch the AVP and all its promotions on its own “Bally Sports”. By which is a regional sports betting network. That is said to widen the product but also to get more eyes on the sports as a whole.

Bally´s and AVP – An impressive overlook

Even if we are not going to put all of Bally’s assets on display, we have to say that the quick grab of information from the industry titan is impressive. Saying that, did you know that the corporation employs over 6,000 people? Where a portion of these employees oversee the 5,558 plus slot machines and 465 different table games. And on top of that, as well, accommodates over 5,355 hotel guests across the states.

The Association of Volleyball Professionals and its foundation

Few know that the AVP is the premier and most prominent professional beach volleyball organization in the US. In fact, the AVP is the longest-running domestic beach volleyball currently within the borders of the US. That got rooted in 1983 and has since produced some, sad to say, un-song sports heroes. Although, in 1996, when the Olympic Games included beach volleyball as an official option, the sport naturally found a new fan base.

Fun fact about the first beach volleyball Olympic event

During its inaugural year in the Olympic Games, the AVP situated the USA’s Olympians with the home grounds from which they played all their “home” games.

The first season as new owners – Bally´s and AVP

According to reliable sources over at Bally’s, the new owner is looking to continue or, more accurately, jump off the season with a Pro Tour in Atlanta, Georgia. Basically, only the very best will face off on the sandy court from August 13th to 15th. However, the regular and entire season doesn’t start until the following year. However, while saying that, Bally’s also in correlation with the announcement, hinted that they would proceed cautiously. Meaning, not all ducks can get put in a row, and some things simply have to get agreed on at a closer date to the actual event and its season.

Is this what the sports have been waiting for?

Perhaps, is the wording we like to use? As nothing is far from certain, still. But trusting Bally’s to lead the overall beach volleyball charge in the US is far from a bad thing. As a matter of fact, or opinion might describe the situation better, the sport needs new outlets to grow. And by putting Ballys in the driver’s seat, we should expect a lot of new thinking to happen. This will definitely include a form of gamification, something already trending at online casinos.  But also, Bally’s will do what they know best, produce a viable and revenue-earning product.

Bally´s and AVP

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