Menu

Bally’s buy creative agency in preparation for what’s next

Bally buys Degree 53. It’s an understatement to say that Atlantic City’s Bally’s has been a hot topic since Caesars got its hands on it. In fact, for months’ media speculated that one of New Jersey’s largest casinos and hotels could be sold. And it went to Twin River in April 2020 for $25 million.
For Twin Rivers, Bally’s in Atlantic City was a strategic investment. And now they’re upgrading the venue as they are in the second phase of their $100 million refurbishments.
But it seems that it’s not just Bally’s hotel lobby, high roller lounge, and suite that will benefit from an upgrade. Indeed, Bally’s site, which has yet to offer online games of chance and sportsbooks to its patrons, will soon get a makeover, as we understand. This is possible because Bally’s Corporation announced they bought the UK creative agency and studio Degree 53.

Bally buys Degree 53

Betmgm$25 FREE on Signup
100% up to $1.000 on First Deposit
Hotspot Leaderboard
Visit Casino

Bally online casino to be ready next year?

According to a recent press release, Adi Dhandhania that’s Bally’s Interactive COO. The ball is already in motion for Bally’s Bet 2.0. Indeed, while welcoming the new agency to “Bally’s family,” the COO also hinted that in early 2022 their new mobile sportsbook app would go live. And because Degree 53 specializes in the development of white-label online casinos and bespoke one. And they have much knowledge about online sportsbooks and the lottery. They seem to have everything that bally lacks to jump into the online gambling arena and make an impact.
Degree 53, on the other hand, couldn’t be happier to join them. For the company, this recognizes their “differentiated approach,” as a spokesperson said. They later added in the press release that they were “Extremely proud” and couldn’t wait for their online experience to take Bally’s into the fastest-growing US market.

Bally buys Degree 53 – Showw they’re serious about online casinos

NJ online casino enthusiasts will welcome Bally’s offering with open arms as it promises to be competitive. But what makes the headlines is the online sports betting license New York state has just granted Bally’s. There are 9 casinos that NJ’s neighbor state will allow to offer sports betting within its borders. The competition was ferocious. But it further demonstrated Bally’s commitment to establishing a solid online presence across the states.
In essence, applicants had to show their technical ability to get a thumbs up from the NY legislator. And this is something that, for example, theScore Bet, Bet365, and Fox BET didn’t manage to do.
In other words, once Bally Bet NY site is up and running, they’ll compete with BetMGM, FanDuel, DraftKings, Caesars, Rush Street Interactive, PointsBet, and Resorts World for market shares in what some say will be the “biggest mobile sports betting market” in the states.

Bally buys Degree 53 – Eyeing out Motor city for something big and great

Things are undeniably shaping up for Bally’s. Indeed, days ago, the corporation announced an increase of 169.9% in its revenue YOY. Or an increase of $198.2 million, which is an all-time high. This further demonstrates the importance of completing the Gamesys Group buyout for the company because the future is online as they are now recognizing.
With that said, despite robust strategic investment that’ll propel bally into the digital realm. They are still seeing much value into brick and mortar venues. A proof of this is the bid they submitted on October 29th to the Michigan legislator. While the approval is still pending, we know that they plan to build a $1.6 billion casino hotel in Chicago. Bally plans to turn the Chicago casino into a “flagship property.” And one that’ll only showcase the best of Chicago. So, this sounds exciting. And we’ll follow this story closely.

Bally buys Degree 53

Betmgm$25 FREE on Signup
100% up to $1.000 on First Deposit
Hotspot Leaderboard
Visit Casino