For some, the booming gambling industry, in New Jersey and more specifically in Atlantic City (AC) might seem like a new phenomenon. But the truth is, we can’t forget that this city has deep roots grounded in entertainment and hospitality too.
But 2019 is most definitely the year AC is claiming back the fame it’s owed. With 9 fully operational and licenced casino and hotel resorts, it looks like AC will break a 6-year old record with fewer assets.
$3 Billion is the target
Did you know that the last time AC saw $3 Billion game revenue was in 2012? And back then the boardwalk had 12 casinos. What’s more, is that 7 years ago they were no legal sports betting to enhance the numbers either. Plus, nowadays, we have big brands like Hard Rock, but also Ocean Resort that helps to drive traffic in town too.
All in all, AC has currently 9 fully functional properties helping the numbers climb. And the $3 Billion revenue record should be smashed this year. If we look at the numbers from 2018, the revenue plateaued at $2.86. But this year now that sportsbook is in full swing shattering the record is not out of the question. And the industry as a whole has reported 16 months of back-to-back revenue increase. Plus, several months broke record too. So it looks like it’s in the bag for AC.
It’s not official just yet
Sure something drastic could happen. However, it’s highly unlikely that anything will stop AC from surpassing its own record set in 2012.
And Rummy Pandit, executive director at Lloyd D Levenson Institute of Gaming, seem to think that it’s in the bag too. In fact, he recently addressed the press and said.
“All the casinos have upped their game in regards to entertainment and amenities. We’re trending in the right direction.” Although a much clearer indication will be when the New Jersey Division of Gaming Enforcement releases its financial report in November”.
So keep your fingers crossed New Jersey. Maybe the end of the year will bring you yet another reason to celebrate.