One of the biggest content aggregator in Europe is getting ready to offer its product to account patrons and casinos in New Jersey. Indeed, Aspire Global has recently concluded the purchase of Pariplay for the sum of $14.67 million. As such, this should give the company a nice step up into the growing US iGaming market.
Without a doubt, this buyout has been very beneficial for Aspire as it expands its already impressive game portfolio. Also, it has given them a new way to offer its own games to customers outside of its current list of partners.
Most importantly, because Pariplay already has an agreement to give 888 Casino access to its own games and partner games. This means Aspire Global already has a place to push its games in New Jersey.
The Strategy to open new doors
The Aspire Global Chief Executive said that he is “excited to welcome the Pariplay team to Aspire Global”. He went on to say that buying Pariplay is in line with their strategy and will mean they can focus on B2B growth and external game sales.
Also, it will mean that as a company, they can cut costs, expand their game catalog, and give them another channel to provide their games outside of their current network.
Most importantly, though, is Pariplay’s iGaming license for New Jersey. This could prove to be vital with its efforts to make its name in the US market.
Since 2005, Aspire Global has been looking at global expansion as a main source of growth. Indeed, to date, it has licenses from various regulations in Europe. Now it is looking to make its move into the US as more states start opening their markets.
But one of the key appeals of this company is that it has fingers in many pies. For instance, Aspire has many casinos. Plus, they have hundreds of game titles which are top performers in Europe. So it seems that Aspire Global now has the perfect hand to position itself in the USA. But time will tell if their collection of games will appeal to American Gamblers.