888 has just signed a multi-year extension to its B2B poker partnership with the legendary poker brand Caesars. Now, 888 has said that this move will take them forward towards their long term growth strategy. Indeed, this new deal will mean that 888 will carry on partnering with the WSOP brands’ online platform. What’s more, they’ll also look to enter into even more new US markets with this deal.
To sum up, 888 will keep on providing its excellent poker platform to Caesars in the US. As well as this, they’ll give WSOP players access to their poker rooms on smartphones and desktops. Moreover, this deal will mean that 888 will power the only interstate network too. And that’s a big deal.
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A new poker software coming your way
In addition to this, 888 will also launch its new software, Poker 8. The Poker 8 software was initially deployed in Europe in 2020. But given how popular multi-tabling is on smartphones, they agreed to roll it out across America. The new Poker 8 lobby also comes with several extra features, including more avatars and useful notes. Then there’s the advance filter option, which takes the user experience to a whole new level. It’s no wonder the Executive Director of WSOP is looking forward to deploying it. Because according to him, this will take “their success story” to the next level. So, he is “very optimistic” about their joint prospect and, of course, their future together as the states open up poker again.
A strong relationship
Aside from poker, 888 will continue to supply its content to Harrah’s and WSOP New Jersey. But the pair will undeniably grow together in Pennsylvania too, where Caesars also has a license. The Head of the US of 888 said that this partnership with Caesars was a great success and since 2013. Now, they’re “looking forward to continuing this relationship” as poker is reaching its former glory. What’s more, they’re very happy with the idea of adding even more states to their poker network. This way, they can offer even more value in their tournaments. And that always makes everyone happy.