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Aristocrat a hard road to success with Playtech

In mid-October, Australian Supplier Aristocrat announced they are interested in buying Playtech for $3.7bn. With this move, Aristocrat CEO Trevor Croker hopes to deliver value to the shareholders. But Croker is also hoping to build the “largest B2B platform in the world,” as he hinted in a recent interview.

Without a doubt, Aristocrat’s vision for the future is solid. In fact, some even say that the company was long overdue an entry into online casinos. Indeed, until recently, the company was famous for its offline games. Yet, after acquiring the Finnish mobile game creator, Futureplay and Northern Stars. Then, later the Polish social casino game creator Playsoft. It became clear that the Australian was ready to claim its share of the online casino industry too. Playtech’s acquisition could put the Aussie in a strong position. Yet, the path to success is complex. And here’s why.

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Aristocrat and Playtech – Another offer on the table?

Playtech’s acquisition has long been the subject of rumors. But it seems that it’s not only market analysts and Aristocrat who think this is a wise buy. Indeed, on November 8th, the gambling supplier Playtech confirmed that Gopher Investments were also interested in buying them out. This time, the company and its shareholders stand to make approximately $4 billion if this offer goes through, as we understand. If you didn’t know, Gopher is a Private Equity firm. They already own 5% of Playtech. Gopher Investments is from Hong Kong. So far away from the North American gambling hub, which could have motivated Aristocrat in the first place. Now that Playtech has 2 offers on the table. All they need is for the UK takeover panel to clarify each investor’s intent. And this before making a final statement. Thus, confirm who’ll take the helm of the company.

Which offer is better?

While the details of Gopher Investments’ takeover are still guarded, for some, it’s evident that Aristocrat’s bid is better, even if lower. And it looks as if Mor Weizer, Playtech’s CEO, agrees. Indeed, before Gophers bid for Playtech went public. Weizer said about Aristocrat’s offer that it was an “exciting opportunity.” And he even added it could fuel “the next stage of growth for Playtech.”

In a certain way, should Aristocrat and Playtech merge, they could fill each other’s gap. For example, Playtech would appreciate the value their new owner would bring. This is because they hold around 40% of the Canadian and American land-based B2B market. So they have robust relationships with brick-and-mortar operators, not to forget regulators too.

Then there is the question of Playtech’s employees. Aristocrats see them as valuable talented assets. They even believe the staff would enjoy the internal growth opportunity this merger would bring.

Aristocrat and Playtech – It’s business as usual until the big wave of changes hits

Acquisitions and takeovers are often hot topics in the online gambling world. While some of Playtech’s 6,400 employees may feel a certain degree of discomfort with all the takeover talks around them. It’s business as usual, it seems.

For instance, Playtech’s staff may still work with Unibet New Jersey to bring their collection to market. The agreement between the pair surfaced in late September. But as of today, none of Playtech’s content is live on Unibet NJ. So it’s only a matter of weeks until Unibet can challenge BetMGM, who already distribute 27 of Playtech’s slots games to their patrons.

Until Playtech and Unibet finish the respective integration, fans of Playtech game collection will also find it live on Bet365 New Jersey. But make sure to come back to this site. New deals are surfacing almost daily involving this company. And it’s on onlinecasino-nj.com that you’ll know all about them.

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