It seems that every couple of months, we hear about new pillar agreements that solidify the virtual bridge between New Jersey and Europe. And as another month begins, another iGaming giant is making the jump across the Ocean. And this thanks to one of New Jersey’s most established company 888.
Indeed, earlier this November, Aspire Global who recently acquired Pariplay inked a deal with 888Casino. Under the terms, the innovative content aggregator will help 888 to boost its game offering to casino players in NJ.
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So, in other words, it means that 888Casino will use Pariplay to offer us more games. And that’s something that we all love to hear, right? So let’s look into this deal into closer details to understand what it means.
To sum up, PariPlay is both a game creator and distributor. The company has a one-of-a-kind fusion platform. Plus, it offers thrilling games which include 36 of their own. But it also offers games from other studios such as Yggdrasil, Play’n GO, Wazdan, and Microgaming etc. But, it doesn’t mean 888 will offer casino slots from these studios. After all, the DGE first need to gives Pariplay the thumbs up to operate on American turf. Then it needs to look at the above studios before they go live.
Only a question of time perhaps
To us, it’s evident that both companies are banking on Pariplay’s extensive distribution capability to entertain players of today and tomorrow. In fact, after reading the press release, it seems that the pair has its eyes peeled on the future.
Pariplay confirmed that this agreement was “in line with our M&A-strategy”. But also that they hope that New Jersey could act as their base for future efforts to enter the US market. 888’s SVP also confirmed that the company is hoping to use their “long-standing partner” to improve their positioning. So it looks like 888 is positioning itself to have yet another successful year in New Jerseys Casino world. One that could bring much diversity to their online casino.