In recent news, New York advertising agency, Anomaly beats out its competition to win a creative account for The Stars Group’s (SG) US flagship PokerStars site. According to reports, Anomaly will now develop new concepts and strategies for the Group. Which, is an impressive move considering the new agreement between PokerStars and the UFC.
Off to a Great Start
Without a doubt, it’s been a thrilling year for SG so far. After gaining several offshore betting brands, the Group felt it was necessary to bring Anomaly to the table. Not to mention, PokerStars is doing big things in New Jersey. “Anomaly completely blew the doors off with their creative pitch. This is the start of something totally new for our brands, and we can’t wait to reveal the results.” Said SG’s CMO Christopher Coyne.
So as you can see, this realignment is precisely what the company needed to do. At the same time, PokerStars has a lot of big events coming up. Therefore, having the right advertising firm with fresh new ideas is vital, especially in the Garden State. But then again, Anomaly does specialize in high-level international marketing campaigns.
Setting the Tone
Hands down, the agency has a solid reputation in the global advertising market. Indeed, some of their clients include Ancestry, IKEA, Dick’s Sporting Goods, and YouTube. So this is a pretty huge deal for SG considering the elements in the US. “The progressive vision of SG demands the full breadth of our offering. They’re the perfect partner at the perfect time, we’re totally buzzing with excitement,” said Anomaly CEO Camilla Harrison.
Looking ahead, we expect to see the PokerStars brand rise to new heights in the NJ Casino scene with the addition of a new advertising partner onboard. And all eyes are on SG at the moment, so this is a golden opportunity for Anomaly to make their mark in the US online casino market.