888 Holdings is enhancing its players experience, and 888sports.com is now live! Indeed, not only did the online casino recently announce new games and a live studio. But they also confirmed in a press release that their Sportsbook site went life thanks to a deal with Kambi!
Undoubtedly, the addition of the new product marks a keystone moment for 888. You might want to know that 888 is one of the only brands to offer multiple products under one umbrella and in various states. So the growth potential for the brand that operates under Caesar’s license in NJ is huge. To say the least!
But we always knew that 888 had their eyes on America! In fact, only weeks ago we’ve announced that the company was looking to set up an office in AC. So, a major announcement like this one was not unforeseen, to say the least!
Official word from 888 Holdings
Itai Frieberger, CEO at 888, said, “The release of 888sport.com in NJ is a milestone for us.” He further added “We’re committed to developing our position in the US. We’ll continue developing our proposition in the states.”
As we understand, this could lead to further expansion in the US as the gambling markets open. And 888 are in a privileged position now that sportsbook when live. As you know, the multinational company has reached in Nevada and Delaware too! So, they’re for sure keeping these markets in mind with their new product. How could they not?
Competition widens in New Jersey
It’s hard to imagine that only a few months ago DraftKings had the market to themselves. Now there are five more online sportsbooks available in the state of New Jersey. Who will be next to embrace what is no longer a trend but a norm. Maybe, the Hard Rock will be the next one to join this extraordinary list! Fingers crossed!