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$20 million in Atlantic City – How to spend it

We are sure that everyone would have no problem finding things or experiences to spend $20 million on? However, doing so while many businesses struggle to keep the lights on is a bold move. Although, when things do return to the new “normal”. Players, holidaymakers, and regular foot traffic customers in Atlantic City will still like to visit fresh and overall nicely presented establishments. And the latest brick and mortar casino in the City that opens its wallet is Hard Rock. Where they pledge to spend $20 million in Atlantic City to freshen up its boardwalk property. Although, what the operator is going to spend its money on is somewhat surprising.

 $20 million in Atlantic City

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An ongoing operational cost

Sure, $20 million is a large sum of money. Yet, if you operate a casino and hotel that spreads over 167,000 square feet, you have a hefty maintenance bill in all areas. Still, they haven’t presented a division in percentage where the organization plans to spend the $20 million on. Although, it’s said that it will get spent on things like renovating hotel suites. But also on new slots and table games. Plus, offer even more food options with a new restaurant, name, and culinary direction not yet revealed. Plus, incorporate a Starbucks outlet. And lately, it’s also reported that some funding will get allocated to cover Hard Rock’s beachfront amenities upgrade.

Preparing for the crowds to return

Indeed, even if the difficult times completely destroyed the momentum, Atlantic City had built. In fact, it said that the sudden public health hazard that forced social distancing and other drastic measurements set back all the brick and mortar casino’s overall profits by about 80%. Where the real savior was the growth of online casinos. Nevertheless, Hard Rock sees the light in the tunnel and gets ready for the crowd’s to return to America’s favorite playground. Commented on by Hard Rock’s President, Joe Lupo’s. “We realize we have an opportunity. The constant change gives our visitors something new to look forward to. And that has always been important in Atlantic City.

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