There’s rarely a day that goes by in the online gambling industry without big news surfacing. And many will agree that when it comes to big news. Well, the deal between Evolution Gaming and Scientific Games (SG) is of mammoth proportion.
In essence, this deal has already affected some operators in New Jersey. Indeed, operators like Resorts Casino didn’t distribute Live Casino before. And yet have recently added a dedicated section to offer Evolution’s award-winning products. But the positive impact of this new partnership will affect more operators and on a global scale too.
Which means that thanks to this deal, SG’s Open Gaming System (OGS) proposition is more complete. As you know, OGS is capable of offering Live Casino product, slots and sportsbook to third-party casinos. And to our knowledge, few content aggregators have such capability. But the deal with Evolution also indicates a vision shift for SG.
Is SG strategy to build up a live data and interactive ecosystem?
When the news went public, everyone in the industry noticed how SG is focusing on improving OGS. In recent weeks, SG inked another game-changing deal with IMG Arena for OGS.
In essence, the live data IMG Arena offers will shake up the virtual sports market when it goes live in 2020. The product should give players access to live streams. But also to interactive course visualisations from the PGA. And that’s a real game-changer.
Nowadays, SG seems to be on the lookout for new real-time game providers. So is this a sign that SG’s vision is shifting? And that the company is now focusing on the future of iGaming?
After all, in the past, SG was famous for slots and lottery. Could live products be a natural Evolution for them whom hope to build a complete ecosystem. Focusing on live games could give them an edge over their competitors.